Real client results
Real businesses.
Real numbers.
Real results.
We don't believe in showcase work, polished metrics, or cherry-picked snapshots. These are three of our actual clients — what they were dealing with before, what we did, and the numbers that came after.
How we measure success
Numbers that actually matter.
Every Red Pin engagement is measured by the same metrics that matter to the client — phone calls, booked appointments, organic traffic, and revenue lift. Not vanity rankings, not impression counts, not "brand awareness." Real numbers tied to real outcomes.
Case Study 01 · Photography
From 10 junk leads to 6-10 quality leads per month.
The Challenge
A talented portrait photographer in Charlotte was generating around 10 inquiries per month — but almost all of them were tire-kickers, price-shoppers, or people outside their service area. Zero closed bookings most months. The website was bringing in noise, not signal.
What We Did
We rebuilt their local SEO from the ground up. Cleaned and claimed 60+ directories. Set up a review-collection system that captured five-star feedback from every actual session. Optimized their Google Business Profile to filter for high-intent local searches. Built service-specific landing pages targeting "Charlotte family photographer" and "Charlotte newborn photographer" — the exact terms their ideal customers were typing.
The Result
Inquiries dropped slightly in raw volume — but quality climbed dramatically. Within 90 days, the photographer was averaging 6-10 booked sessions per month from organic search. Same time investment, vastly different revenue.
after 90 days
6-10
quality bookings from organic search
Starting bookings: ~0/month
Inquiry-to-booking rate: 5% → 60%
Average session value: 3.2x prior
Case Study 02 · Restoration
From near-zero traffic to 400 organic visitors and 6 leads per month.
The Challenge
A regional restoration company had a brand-new website and almost no organic traffic. They were getting work entirely through plumber referrals and one local insurance agent — a fragile pipeline dependent on relationships that could change at any time. They wanted a steady source of new business that didn't depend on a single referral source.
What We Did
We rebuilt their local SEO from the directories up. Optimized for the emergency search terms that actually convert — "water damage near me," "emergency restoration Charlotte," "mold remediation [neighborhood]." Built a review-collection system tuned for restoration's unique customer flow (often anxious homeowners in crisis). Created service-specific landing pages for water, fire, mold, and biohazard work.
The Result
Within six months, the company was generating 400 monthly organic visitors and 6+ qualified emergency leads per month — fully sourced from search. Their plumber referrals continued, but they were no longer dependent on them. Revenue diversification achieved without spending a dollar on ads.
After 6 months
400
organic visitors plus 6+ qualified leads
Starting monthly traffic: ~0
Monthly qualified leads: 6+
Ad spend: $0
Case Study 03 · Plumber
25-year family business fired their old agency. Got a new site and 50% lead lift in 30 days.
The Challenge
A 25-year-old family-owned plumbing company was paying $2,500/month to an agency that had stopped picking up the phone. Their website was outdated, leads had dried up, and they were losing emergency calls to bigger franchises with deeper marketing budgets. Their ask was simple: "Just make our phone ring again."
What We Did
Built them a new website in weeks (not months). Migrated their existing directory presence and corrected dozens of NAP inconsistencies that had built up over years. Set up an emergency-call-focused review collection system. Optimized for the search terms that actually pay — "emergency plumber Birmingham," "plumber near me now," "burst pipe Birmingham." Established weekly check-ins so they always knew what we were working on.
The Result
Within 30 days, organic leads were up 50%. The company's phone was ringing again — and the leads were higher-quality emergency calls, not low-margin tire-kickers. Their new website looked as solid as the work they'd been doing for 25 years.
After 30 days
+50%
organic leads, full pipeline restored
Old website: outdated, ignored
New site delivered: weeks, not months
Lead lift (30 days): +50%
Book your free audit
Twenty minutes.Zero pressure.
Zero pressure.
We'll pull your current rankings, audit your top 10 directories live on the call, and tell you exactly what we'd fix first. If we're not a fit, we'll tell you that too — and recommend who is.
Live audit of your Google Business Profile
Top 3 directory errors costing you customers
Honest take on whether we're the right fit
No sales pitch. No pressure.
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We will review your information, run an audit, and reach out to schedule a review with you within 1 business day.